Postbank has a 28-year presence among the leaders of the banking market in Bulgaria. The bank has been a leading factor in innovation and trend formation in the banking sector in the country in recent years and has been repeatedly awarded for its innovations. Postenka Bank occupies a strategic position in retail banking and corporate banking in Bulgaria. It is one of the leaders in the market of credit and debit cards, residential and consumer lending, savings products, as well as in terms of products for corporate clients — from small companies to large international companies with a presence in the country. The bank has one of the best developed branch networks and modern alternative banking channels.

In March 2016 Postbank acquired the activities of Alfa Bank Bulgaria, which is another step in strengthening its position as a systemic bank for the market and in expanding its customer base. Postbank develops a number of projects related to social responsibility and sustainable development of business and society.