Vladimir Vassilev is an associate facilitator of The Business Institute. He is currently a Marketing & Sales Manager at “Real Honey” (by Pollenity). Vladi is an entrepreneur with experience in creating digital products in various industries. In the period 2015-2018 he was also Creative Director of advertising studio “Shivachi”. He has solid experience in product development, brand creation and management, creative concepts and content marketing. Facilitates a workshop on Brand Storytelling and Creative Communication.
Kalin Zlatanski is an associate facilitator at The Business Institute.
Currently Head of Business Development at 7arts.bg and Digital Analyst at GAN.He was Digital Specialist at Noble Graphics with experience in digital communication for: JDE, BMW, L'Oreal, Lactalis, Groupama, LGE, Tickey and others. Practitioner and expert in the fields of: digital communication strategies; media planning; monitoring, analysis and optimization of digital campaigns for social networks, Google Adwords, Premium Display, Spotify, TikTok, etc.
Entertainment and study, work and art, shopping and offering - today everything and everyone is online. Everything is searched online, but how can it be effectively offered when the physical presence is lacking? We live in a world of constantly renewing opportunities from physical and digital media spaces, places and communities in which we often create and tell stories to or together with our users. Stories fill companies with life and meaning, humanize brands, unite teams in the name of goals and causes, energize messages. Therefore, storytelling is becoming an increasingly important part of management in the modern business landscape.In a thematic mini-workshop, the facilitators of The Business Institute and experienced practitioners in the field of storytelling and digital marketing Vladimir Vassilev and Kalin Zlatanski will focus on a specific case related to brand storytelling of a digital product and the story behind “True Honey”. Sharing their professional experience, Vladi and Kalin will reveal more about the key topics: product strategy, brand storytelling, digital techniques and approaches, differences and the possibility of a mix between television and digital channels.
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