Ralitsa Stanoeva is a Senior Facilitator at The Business Institute. Practitioner with extensive experience in the field of marketing and brand management, innovative approaches to the development of managerial and leadership skills. She has participated in a number of projects using “serious games” type tools for companies such as VIVACOM, Cargill, Unicredit Bulbank, IBM, Angelini Pharma, Sopharma Trading, ABB, Telus, Coca Cola Helmet Enic, HPE, Aurubis, etc. was the Marketing Communications Manager at Mr. Bricolage, CEO of packaging design agency Design Board, Marketing Manager at FIAT Auto, Trade Marketing Manager and Brand Manager at Danone. Ralitsa is a certified facilitator for the LEGO® Serious Play® Method in Billund, Denmark.
Using the creative methodology LEGO® SERIOUS PLAY® (LSP), we will search together with the participants what is behind the set I + Work = Synchrony. On the one hand, the “I” perspective in response to the questions: what I like to do and what I am good at, on the other, the perspective of our professional life: what the market is looking for and what it is willing to pay us for. We often hear that the compatibility of the two points of view is a matter of (fragile) balance. In this mini LSP workshop we will challenge you positively with a paradigm shift - from “work-life balance” to “work-me synchrony”, so important in our dynamic present.
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