Maxim Behar is a world-renowned PR expert, entrepreneur, journalist, diplomat and Harvard Kennedy alumnus. His book “The World PR Revolution” is ranked among the Top 3 best PR books of all time by the Book Authority. Behar is the founder and CEO of the leading Bulgarian PR company M3 Communication Group, Inc., an exclusive partner of Hill+Knowlton Strategies.
Maxim is a former president of ICCO, now chairman of ICCO International Growth, also an international member of PRCA, president of the World Communications Forum association in Davos, Switzerland, and a member of the advisory board of one of Europe's most influential universities ENGAGE.EU. Maxim Behar is also Honorary Consul General of the Republic of Seychelles in Bulgaria.
It may seem too generic to you, but you can't do anything successful in this life if you don't have at least a tiny glimmer in your eyes. However, for Maxim Behar, a world expert in communications and management, this is only the beginning. Without a doubt - the necessary start. Therefore, it is this brilliance that has always been his main criterion when choosing his colleagues in the company.
With more than 30 years of experience in business, and before that in journalism, Maxim often shares that he likes to come up with rules, definitions and laws that help him manage one of the leading PR companies in Bulgaria and in Europe, and help his colleagues to work more cohesively and much more creatively. One of these laws is that of the Three “S”, really invented by him and - as he says - increasingly relevant nowadays. What is hidden behind this abbreviation, as well as many real stories from the business and his meetings with world leaders, his opinion about Generation Z and many other interesting things you will learn during the meeting with Maxim Behar.
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