Kristina Petrova is a strategic director at launchlabs Sofia - an international business redesign studio with offices in Sofia, Berlin, Basel, Bratislava and Bangalore. Christina has over 12 years of experience in the areas of brand consulting, business development, strategic planning and communication strategies. Through the prism of strategic thinking, it always seeks to discover a new perspective, new ways of thinking, a new process or a business model to unlock development. She has worked on international, regional and local projects for various businesses. Participates in the mentoring program of the Cannes International Festival of Creativity to develop young talents.
What does it mean to be a service designer? How can service design help create not only good service, but an overall customer experience? How to intertwine brand and service design to distinguish the company from competitors in the market? And where in Bulgaria for the first time can we study service design? These and many more questions will be answered by Kristina Petrova - Strategic Director at launchlabs Sofia. launchlabs is a business redesign studio that crosses various flexible and design disciplines to create sustainable innovation in companies.
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