Katya Dimitrova is co-founder and managing partner of Interpartners (www.interpartners.bg) - a leading independent communication group with three own brands: Interpartners (creative and digital agency), InterMedige (www.interimage.bg) (corporate communications and Employer Branding), Media Camp (media strategies and non-standard advertising formats). The group operates in Bulgaria and in 8 other markets in the region with its own partner network SeenThesis (www.seenthesis.com). In 2022, the company celebrates its 30th anniversary and is the only Bulgarian communication group with such long-term market success.
Katya is a consultant to a number of international companies and public institutions in the field of employer brand building and talent development, her personal mission is to develop young people and stimulate them to develop their careers in Bulgaria. Happily married, she has a son and daughter students.
In her session, Katya will introduce you to the secrets of the reputation of the top employer - what is important to employees, what motivates and retains them, how to build an emotional bond of the brand with them; what are the new channels of communication of employer image. You will also receive useful guidelines for the successful management of relationships within the company - the importance of information; goal setting; management of expectations.
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