Katerina Usheva is responsible for marketing communications of Kaufland Bulgaria. Her team takes care of the strategic positioning and development of the brand. The marketing team also creates the campaigns of the largest retailer in Bulgaria, among the most successful of which are the introduction of the Kaufland Card loyalty card, the construction and enforcement of its own brand of Bulgarian products “Bray!” as well as the campaign for “Fresh Superheroes”.
Is it so important to really get out of your comfort zone? Whether the “exit” should be a fundamental turn for career development or the “exit” can also be discovered in everyday changes and challenges. With Katerina, we will talk about the things that “go wrong” on a daily basis and discuss whether they are the engine of “getting out of the comfort zone”.
.svg){kind=logo}
