Ivo Iliev has been practicing marketing and advertising since 2003 and is the creator of one of the first marketing blogs in Bulgaria. He is a practitioner, business consultant, speaker at the most established business events in our country. Ivo is the manager of BOLANDILA and InteractAge, which offer complex business solutions in the field of digital marketing, advertising and communications. He has extensive professional experience in working with businesses from 3 continents, as well as experience as a teacher of masters and bachelors in the specialties of marketing, economics, PR.
Ivo will talk about the business strategy, which has established itself as a flexible, sustainable and effective approach to sales. What's innovative about this omni-channel approach is the focus on sales at all levels of the sales funnel, not just the latter.
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