Genoveva Hristova-Murray was born in Varna and holds a Master's degree in International Economic Relations, UNSS. She is co-owner and managing director of Ligna Group and MISSIA23, founder of Ligna Studios, as well as producer and manager of VICTORIA - the Bulgarian representative of Eurovision for 2020 and 2021. Genoveva is an international expert in the development of business clusters and president of “Bulgarian Furniture Cluster” and “CreateH Bulgaria” association.
Imagination and creativity are keys to development and sustainability in the current uncertain times. Bulgaria has already proven that it is full of dynamic, smart and purposeful people who have the skills and talent to turn any idea into reality. Now is the time to show that here we can also give birth to the ideas of the future. Join Genoveva's session to create together the content of the new “experience economy”.
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