Boril Bogoev is a marketing strategist and practitioner with 19 years of experience in the digital industry. In 1999 he began his career as a graphic designer. Passes all the steps of the ladder - web designer, programmer, corporate sales, marketing. He has extensive hands-on experience with most aspects of digital marketing — marketing management, content marketing and copywriting, email marketing, affiliate marketing, social media marketing, online advertising, marketing optimization and marketing technologies.
In 2010 she defended her dissertation on “Automated Systems in Internet Business Models”. A year later he created the first and most comprehensive (for his time) online marketing course in Bulgaria - “Flying Start in Internet Marketing”. Over the past 9 years, Boril has created 19 online courses, which he publishes in the Learning Zone on his website. He is the co-author of 2 e-books and the author of 5. He published his first printed book, The Wisdoms of Boril, in 2018. He teaches courses at New Bulgarian University and Software. He has participated as a speaker at dozens of events and conferences, led hundreds of trainings and presentations. He has reached in person (live events) and through online trainings to over 10,000 people.Boril's professional experience spans a large number of industries (as an expert, manager or consultant) - FinTech, fashion, sporting goods, real estate, children's toys, telecommunications, publishing, system integration, cosmetics, online media, furniture and more.
Currently, Boril is a freelance consultant with the latest projects in the field of diamond trading, organization of events and trainings, platform for online auctions, e-commerce marketplace.
Boril Bogoev specializes mainly in the construction, implementation and optimization of marketing campaigns for clients in Bulgaria, the Czech Republic and the United Arab Emirates. His focus is on email marketing and automation, marketing technologies and conversion optimization.
Email marketing is often mentioned as one of the most effective marketing channels. At the same time, many online stores (large and small) do not achieve satisfactory results with their email campaigns. They usually attribute their failures to the inefficiency of this channel, but in fact, in most cases, this is due to clearly visible reasons related to the use of bad practices or ignorance of the capabilities of this tool. During the presentation, Boril will share successful and unsuccessful strategies and tactics for implementing email marketing activities in online stores.
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