Lidl is the largest grocery chain in Europe, part of the German Schwarz Gruppe and present in 31 countries. Lidl launched its operations in Bulgaria in 2010. Today the company has 115 stores in 51 cities and over 4,000 employees. The advantages of a specific business model, a wide range of products with an optimal quality-price ratio and the introduction of a number of innovative practices and models have established Lidl in Bulgaria as a smart discounter, offering high quality at a good price and a company that approaches honestly, responsibly, with thought and care for its customers, employees and partners.