Lidl is the largest grocery chain in Europe, part of the German Schwarz Gruppe and is present in 31 countries. Lidl started its activity in Bulgaria in 2010. Today, the company has 115 stores in 51 cities and more than 4,000 employees. The advantages of the specific business model, the wide range of products with an optimal quality-price ratio and the introduction of a number of innovative practices and models have established Lidl in Bulgaria as a smart discounter, offering high quality at a good price and a company that approaches honestly, responsibly, with thought and care for its customers, employees and partners.