The dm assortment includes over 13,000 top products from the categories beauty & health, baby & household, pet food, small textiles and a changing seasonal assortment. The variety of products is complemented by 27 dm brands with a focus on natural cosmetics and healthy eating.

Our Impulse - Commerce that puts people at the centre
At dm, we believe that the economy is made for people, not the other way around. That's why, as a trade organisation, we try to trade by putting the human at the centre and doing more than selling toothpaste and lipsticks. Whether as a customer, employee or partner, at dm this is felt every day.