dm opened its first store in Bulgaria in January 2009 in the city of Bulgaria. Vidin. To date, the company has 113 operating stores in 42 cities. 40 of them are located on the territory of the city. Sofia. dm Bulgaria reported a turnover growth of 45% for the last financial year, which for the company was in the period 01.10.2022 - 30.09.2023.
The dm assortment includes more than 16,000 top products from the categories of beauty and health, baby and household. The variety of products is complemented by 28 dm brands with the main emphasis on natural cosmetics and healthy nutrition. Thus, due to its diverse proposals and its philosophy, dm is one of the most beloved brands.